Users physically transform Adrian into the hexagon beast by engaging with video, ultimately leading to the full transformation of Adrian by engaging with all the video content housed in his Pro Combat. Upon completion the user is treated to a dynamic video payoff in the style of the TV spot, and invited to partake in social elements like sharing a “transformed” picture of himself on Facebook and submitting his own transformation story.
http://www.nike.com/nikeos/p/usnikefootball/en_US/proCombat
