A season-long program to access exclusive motivational content leading up to game day. The program would be structured in a five-day format from Monday to Friday (game day), with new content added each day, and each successive piece building the excitement for game day. Certain pieces within the program would be daily – a game day tip from a Roster athlete, a product suggestion, maybe even a weather report tied to it, etc – but there would also be one “big drop” piece that acts as the feature content for that day of the week.
http://www.nike.com/nikeos/p/usnikefootball/en_US/calendar#?year=2009&month=9
