ERIC DEICHL • ART DIRECTOR

The Ad Council came to R/GA to help them combat digital dating abuse. We created That's Not Cool: R/GA's first truly 360 degree campaign. Here you can see the site (click the link above) and the TV spot. Radio and OOH will launch in early February.

360º thatsnotcool.com | CASE STUDY

thatsnotcool.com | 30: sec TV

thatsnotcool.com | MOBILE SITE

Visit on your mobile device at http://m.thatsnotcool.com

CAMPAIGN EXTENSIONS

PRESS

NEW YORK TIMES PRINT/ONLINE

CREATIVITY-ONLINE.com SPOT OF THE DAY

Nike Pro Combat | Witness the Transformation

INTERACTIVE EXPERIENCE ON NIKEFOOTBALL.COM
Users physically transform Adrian into the hexagon beast by engaging with video, ultimately leading to the full transformation of Adrian by engaging with all the video content housed in his Pro Combat. Upon completion the user is treated to a dynamic video payoff in the style of the TV spot, and invited to partake in social elements like sharing a “transformed” picture of himself on Facebook and submitting his own transformation story.

http://www.nike.com/nikeos/p/usnikefootball/en_US/proCombat

New Business Campaign Win

Working with Colleen Harlan here at R/GA we we're excited that our campaign presented in the pitch won the account. A good start to the summer.

Pepsi | "Dear Mr. President' Video Banner

Nike+ | Running is Just the Beginning

Nike Soccer | International US Tour Caption Contest

Contestants compete by demonstrating their journalistic skills - writing headlines and a short essay on why they are the best person for the job (on NikeSoccr.com).

Prize:
Winner is flown to LA (if necessary) for Kit Launch Event and receives:

- Limo Ride to Kit Launch Event (With Inter players)
- "Blue Carpet" arrival and photo-op with Inter players
- Exclusive Meet and Greet with team members and celebrity hosts
- 2 tickets to Inter Milan US tour game with all-access field pass
- Your articles and photos of the experience on NikeSoccer.com

R/GA | Tattoo Santa

For the 2007 holiday season, R/GA gave everyone the opportunity to tattoo their greeting on Santa's ample naked flesh. Click the link above to check out the site or watch the case study below to see how we pulled it off.

http://www.oneclub.org/os/osi/showcase/?year=2008&id=7577

Converse Pitch Leave Behind

NOKIA Nseries | Open to Anything

Days before the iPhone launch, arguably the most anticipated mobile product launch in history, Nokia carves it's space by celebrating their open source platform and iPhones lack thereof with the open Open to Anything campaign.

http://gizmodo.com/gadgets/iphone-vs-n95/nokia-taunts-apple-with-new-open-to-anything-n95-campaign-305525.php

NOKIA Nseries | Widgets

It’s the widgets. They know things. They have a way of getting inside your head. Of presenting new and unusual choices. Of shaping your destiny. So the next time you wake up inexplicably on the coast of Bali instead of repairing a vintage Xerox machine in Detroit, don't fight it. Take your back-alley shot of snake venom and recognize, "The Widget Made Me Do It."

Crown Royal | Legendary

Crown Royal Whiskey was created to commemorate the arrival of King George VI. With its inception, a legend was born. Today we continue to celebrate the creation of legends, your legends. Within each of us lives the ability to turn the ordinary into something extraordinary. But first you must be open to the possibility of tonight being the night.

The night you lose a tooth but win the fight.
The night you throw your car keys into the pot and lose to a seven high. The night you get a tattoo and the morning you discover it.

We need to create and preserve these legends, so they can be recounted for ages to come. So tonight set out to make history.
Crown Royal. Legendary.